Tourism Fernie is the Destination Marketing Organization for Fernie. It consists of 11 elected board members, and employs an Executive Director who is responsible for carrying out the marketing plan and day-to-day operation of the organization.
And what exactly does Tourism Fernie do? Our mission statement says it best:

Tourism Fernie works collaboratively with partners and leverages its resources effectively to execute strategic marketing and sales programs that deliver an increasing number of overnight visitors to Fernie throughout the entire year who stay longer, spend more, and return and recommend Fernie again and again.

Simply put, we carry out strategic marketing initiatives in order to bring more visitors to Fernie on a year-round basis. Small tourism centres like Fernie are mainly comprised of small to medium sized businesses. On their own, and often with limited marketing budgets, it’s difficult to reach potential customers. This is where Tourism Fernie comes in. An organization such as ours uses combined funding from local businesses as well as provincial funding and hotel room tax revenues to promote Fernie on levels that individual companies could rarely achieve.

We’d like to see Fernie’s off-peak seasons become as bustling as the winter. What restaurant owner wouldn’t want to see more patrons walk through their doors in January? What retail store wouldn’t want to sell more goods to visitors in September? What rafting outfit wouldn’t want to take more boaters down the Elk in June?

When everyone pulls in the same direction, the extraordinary is possible…

For further information contact:
Tourism Fernie
Box 1928
Fernie, BC
V0B 1M0
P: 250.423.2037
F: 250.423.2095
Email: info@tourismfernie.com